KMSP tried a number of different ways to attract an audience to their news in the 1970s. In 1973 KMSP tried a dual anchor format in Ben Boyett and Phil Bremen. The Boyett and Bremen team did not fare well against WCCO’s Dave Moore and KSTP’s Eyewitness News team which eventually was anchored by Ron Magers. Perhaps trying to tap into a youthful audience, the anchors here use humor to attract viewers to “Newsnine”. Also are a few more ads that aired on KMSP from 1973 including a Bing Crosby golf tournament.




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